Doxa isn?t exhibiting at Watches & Wonders, but that doesn?t mean they can?t get in on some of the new release craziness of this very big week for the watch world. It?s actually quite interesting to observe what the brands not involved in the show choose to do in response to it, because it?s an unavoidable force in the community that needs to be reckoned with one way or another by a brand?s marketing department. Parallel announcements or announcements right before or immediately after the show are strategic decisions that brands, one imagines, spend inordinate amounts of time wrestling with. In any case, Doxa has taken the interesting route of not introducing a new watch, per se, but adding a new color option to a total of five watches already in their catalog. Ready for the spring and summer season, the SUB 300 Carbon, SUB 300, SUB 300T, SUB 600T and SUB 1500T are now available in Whitepearl. 
Faithful readers and Doxa fans will likely recall that the Sub 200 got the Whitepearl treatment back in July of last year. This week?s announcements are simply an expansion of what now amounts to a completely new, full fledged Doxa colorway. Because Doxa?s case designs are so distinct, a pure white dial really has a transformative effect on how the watch presents, taking a diver that is a hearty professional tool in, for example, black, to a watch that?s quite a bit flashier and more design forward in a crisp and stark white. That said, the white dials here are still d...