Endatto, a New Brand, Debuts Two Watches Inspired by the American Southwest
Endatto is a new watch brand based in Arizona, and their first watches are inspired by the landscapes of the American southwest. Like a lot of brands these days, Endatto is taking inspiration from the natural world as a starting point in their watch designs. We?ve seen this frequently from Grand Seiko, of course, as well as many other brands, particularly in the realm of ?dive watches inspired by the ocean.? I always enjoy seeing how brands synthesize the world around them into a watch design, and I can?t recall another example of a watch inspired by this particular part of the country, so I was excited to see this announcement show up in my inbox. Endatto?s first watches, the C1V1 and C1V2, might not be for everyone, but in this segment of the watch industry they don?t have to be – they just need to find that segment of the watch buying public that connects to their vision.
Endatto C1V1 and C1V2
Case Material: Stainless steel
Dial: Green, red
Dimensions: 39mm
Crystal: Sapphire       Â
Water Resistance: 50 meters
Crown: Push/pull                      Â
Movement: ETA 2824-2
Strap/bracelet: Leather
Price: $1,200
Reference Number: n/a
Expected Release: Available now
First and foremost, these watches are colorful. If you were expecting something inspired by a desert landscape to be drab or dull, you?d be mistaken. The C1V1 has a deep green dial, and its grooved lines are inspired by giant saguaro cacti, and their many arms and ...
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