Exclusive Interview: H. Moser CEO Edouard Meylan on the storm caused by his Swiss Icons Watch
We sat down with the boss of H. Moser & Cie just a few days after his latest publicity stunt caused a 24-hour whirlwind in the watch industry. With admirable openness – and patience – he told us as much as he could about what happened…
By Chris Hall
For those of you who don’t know, H. Moser & Cie is one of the industry’s smaller watch brands, revived some twelve years ago and based in Schaffhausen, home of IWC. It takes pride in making a great deal of its watches completely in-house, including its own hairsprings, and has been lauded for the simple brilliance of its perpetual calendars and “concept” watches. In recent years, it has punched above its weight for column inches, thanks to a sharp sense of humour and fierce commitment to independent watchmaking. The H. Moser Concept Cosmic Green
That has given us the Swiss Alp watch – a not so subtle dig at the Apple Watch – and a watch cased in actual Swiss cheese, a not so subtle dig at the stipulations governing the use of the term “Swiss Made”. And then, last week, it gave us the Swiss Icons watch, a franken-horror piece unique, set to be auctioned for charity to support apprentice watchmakers, that paid “homage” to some of the watch world’s biggest brands. To be precise: Audemars Piguet, Cartier, Breguet, Girard-Perregaux, Hublot, IWC, Panerai, Patek Philippe and Rolex.
Along with the press release was a video which l...
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