Facets of Innovation: The TAG Heuer Aquaracer Collection - luxury watch

Facets of Innovation: The TAG Heuer Aquaracer Collection



This article was originally published in the July/August 2022 Issue of the WatchTime print magazine.

In 2021, the Aquaracer collection received a substantially upgraded design and new materials like ceramic and titanium, and, just one year later, even two new movements. Equally important, the Swiss watchmaker has turned repeatedly to some of its past dive watches for inspiration, like the Ref. 844 from 1978 that became TAG Heuer?s first professional diver, before the team began to work on the current collection ? which means the current Aquaracer also represents a ?bestof? the brand?s past and present innovations. Frédéric Arnault, TAG Heuer?s CEO, explained, ?TAG Heuer has been making bold, high-performance, stylish, luxury tool watches for more than four decades. The Aquaracer Professional 300 picks up a much-loved story and moves it on with the most significant step we?ve taken to develop our Aquaracer collection in many years. Pushing the limits, high functionality, a bold and unmistakable aesthetic, and the promise of going with you, even to the extremes ? the Aquaracer Professional 300 is a watch that will take you beyond the edge. This is, after all, the place where we truly find ourselves.?
The (quickly sold-out) Aquaracer Professional 300 ?Tribute to Ref. 844? limited edition in titanium (Ref. WBP208C.FT6201) was perhaps the most direct nod to the Swiss avant-garde brand?s past, but two more followed this year: the ?Night Diver? (Ref. WBP201D.FT619...
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