Favre-Leuba 2.0
As one of the first families in the world of horology, Favre-Leuba, a brand that has been around for 280 years, is picking up the threads of its glorious past to make a bold comeback for the modern connoisseur. Here's how the brand is reviving its huge affinity with Indian consumers.
pandnbsp;/p
p/p
pandnbsp;/p
pAs one of the first families in the world of horology, Favre-Leuba, a brand that has been around for 280 years, is picking up the threads of its glorious past to make a bold comeback for the modern connoisseur. Hereandrsquo;s how the brand is reviving its huge affinity with indian consumers./p
pandnbsp;/p
pOld is gold, they say; Favre-Leuba proves this true. As the second oldest Swiss watch manufacturer, Favre-Leuba first set up shop in India in 1860 when the brand was already 120 years old. As they celebrate their 280th anniversary in 2017, Favre-Leuba has re-entered India in a revived and contemporary form with 21 new references that retain its heritage, while being relevant for modern times. From being the first to produce a single push chronograph to being the first to produce the only diverandrsquo;s watch with a depth gauge and many more of such firstsandmdash;the brand is set to bring a rich heritage of technically astounding mechanical watches to India. We speak to Thomas Morf, CEO, Favre-Leuba, on his visit to India about the brandandrsquo;s relaunch strategy and its endless quest to andlsquo;Conquering Frontiers.andrsquo;/p pandnbsp;/p
pstrongEDITED EXCERP...
pandnbsp;/p
p/p
pandnbsp;/p
pAs one of the first families in the world of horology, Favre-Leuba, a brand that has been around for 280 years, is picking up the threads of its glorious past to make a bold comeback for the modern connoisseur. Hereandrsquo;s how the brand is reviving its huge affinity with indian consumers./p
pandnbsp;/p
pOld is gold, they say; Favre-Leuba proves this true. As the second oldest Swiss watch manufacturer, Favre-Leuba first set up shop in India in 1860 when the brand was already 120 years old. As they celebrate their 280th anniversary in 2017, Favre-Leuba has re-entered India in a revived and contemporary form with 21 new references that retain its heritage, while being relevant for modern times. From being the first to produce a single push chronograph to being the first to produce the only diverandrsquo;s watch with a depth gauge and many more of such firstsandmdash;the brand is set to bring a rich heritage of technically astounding mechanical watches to India. We speak to Thomas Morf, CEO, Favre-Leuba, on his visit to India about the brandandrsquo;s relaunch strategy and its endless quest to andlsquo;Conquering Frontiers.andrsquo;/p pandnbsp;/p
pstrongEDITED EXCERP...
-------------------------------- |
|
Video – Our Recap of Watches and Wonders 2024, Our Takeaways, The Ups and Downs
04-05-2024 05:33 - (
Luxury Watch )
Event – Taste of Time – Indie Watch Event in the Netherlands
04-05-2024 05:33 - (
Luxury Watch )