We?ve covered the Alliance of British Watch and Clock Makers a few times since it was founded in 2020. We?ve had Christopher Ward?s Mike France and Roger Smith on our podcast to discuss the origins of the trade group, and we devoted a panel at last year?s Windup Watch Fair in New York City to the coming ?British Invasion? of watch brands, which the Alliance is a big part of. Mostly, though, we?ve just seen British brands have a real moment over the last several years, and two of our favorites have collaborated on the first watch released by the Alliance. The all new Fears Christopher Ward: Alliance 01 takes a slice of what we love about both brands and combines it into a very limited watch that will only be available to Alliance Club members. 
It?s worth pointing out from the outset that this watch represents a big part of what the Alliance set out to do upon its founding, which is to foster collaboration between British watchmaking companies. Sharing resources and forging partnerships across the Alliance?s 77 trade members is very much the goal of the organization, and this new watch reflects that in a unique and highly tangible way. 
The Alliance 01 is notable for the way it balances the aesthetic language that Fears has established over this most recent period in their history with the technical know-how of Christopher Ward. The stainless steel case is bespoke, made specifically for this project, but will immediately make Fears fans think of the cushion cases...