The Normalzeit watch is one of the more curious designs we?ve come across. The Austria-based watchmaker essentially exists to produce a single watch, with a truly one of a kind design. The Normalzeit, or ?standard time,? is a miniaturized recreation of the iconic ?Cube Clocks? that were once seen throughout the city of Vienna. Let?s take a closer look at this unusual watch.

Normalzeit NZ Limited Edition

Case Material: Stainless steel 
Dial: White (full lume)
Dimensions: 40 x 40 x 11mm 
Crystal: Sapphire  
Water Resistance: 50 meters  
Crown: Push/pull     
Movement: Seiko NH35A 
Strap/bracelet: Leather
Price: $575
Reference Number: n/a 
Expected Release: Available now

The first Vienna Cube Clock was installed in Vienna in 1907, and eventually 78 were built and placed throughout the city. By 2007 they had all been replaced with more modern clocks, but the name has been resurrected with these watches, made to as essentially miniature cube clocks. All of the key details have been recreated: the unique hand shapes, the circular minute markers, and of course the distinctive eight-sided shape.
When you write about new watches everyday you realize in a very acute way how similar everything looks. Of course, we love to revel in the little details, which is why we get excited about things like small changes to hand sets, and new colorways of watches that have existed for years. So, when something truly different comes along, it tends to really ...