Swiss brand Ventura, which dates back to the late 1980s, is relaunching with a new version of the v-matic EGO. The design-focused Ventura found some success in the ’90s with a bold aesthetic built around the idea that form should always follow function, but like so many brands from the period, Ventura seemingly disappeared from the face of the earth as people began shunning watches in the age of the ever-present cell phone. Now, with the industry changing dramatically and a strong interest in value-oriented watches from a new generation of consumers, there?s an in for Ventura and other brands like it. Let?s take a look at their new offering and at the relaunch of the brand.

Ventura v-matic EGO

Case Material: Titanium
Dial: Silvery white (shown here); black Dimensions: 41mm
Crystal: Sapphire
Water Resistance: 30 meters
Crown: Push/pull
Movement: ETA-2892 with a custom rotor
Strap/bracelet: Leather strap or five-link bracelet 
Price: $900 (strap); $1,000 (bracelet)
Expected Release: Pre-order on Kickstarter currently ongoing

In 1994, Ventura introduced the original v-matic EGO. Designed by Hannes Wettstein, the watch took a form based on a series standards that Wettstein put forth to the brand. Among those standards were that the watch?s aesthetic appearance be defined by its functional, technical, and material characteristics. The chosen case material, titanium, would largely determine its form, and the dial layout would be sparse, including only the i...