In what has turned out to be something of a brand facelift, Fortis has announced a new dive watch line consisting of two watches to start, the Marinemaster M-40 and Marinemaster M-44. The naming convention here should feel familiar to anyone who was paying attention to Fortis?s flieger watch launches throughout last year (definitely check out Blake?s overview of the line right here if you missed it), with the numerals corresponding to the case diameter of each watch. Similar to the fliegers, Fortis seems committed to giving people options with their new dive watch, which is welcome indeed. The aesthetic would seem to borrow from the flieger watches as well, as these are fundamentally big, burly, sports watches with a stripped down, zero flash, tool watch vibe. 
Although the name of the watch certainly conjures the ocean (and the larger watch is rated to 500 meters of water resistance) Fortis wants you to think of the Marinemaster as an ?outdoor? watch, and not so much as a diver. They claim that the design was ?inspired by nature,? and the promotional materials feature an anonymous mountain man hiking through the wilderness, brewing coffee, and marveling at the great outdoors, always clad, of course, in an orange-strapped Marinemaster. The point that Fortis is driving home here is one that we?ve been making at Worn & Wound for quite some time: dive watches are just great all purpose watches, even if you never get them wet. 

The stainless steel case in...