Frederique Constant Enters the Metaverse with a Tenth Anniversary Worldtimer
Just when you thought there couldn?t possibly be any additional juice to squeeze out of the Frederique Constant Worldtimer, the Swiss brand has gone ahead and entered the Metaverse. Is this a thing that?s going to start happening" I think it might be. With the increasing adoption of cryptocurrency, NFTs, and whatever this is, I think it?s completely within the realm of possibility that we?re in the beginning stages of watch brands going full tilt into the metaverse landscape. While on the surface it?s hard to think of two areas more disparate than traditional watchmaking and purely digital goods and services, we?re bound to see some creative implantations of the tech as brands experiment, make mistakes, and inevitably get things right as well. The new watch from Frederique Constant offers a glimpse of the type of digital add-ons brands might try to offer their customers in years ahead.Â
We?ll start with the watch, officially named the Frederique Constant Classics Worldtimer 10th Anniversary. This will be quick, because Frederique Constant?s Worldtimer is a fairly well known entity at this point, which is basically the impetus for this release, marking the tenth anniversary of the brand?s first implementation of this complication. Complications at an affordable price point have become Frederique Constant?s niche, and the Worldtimer is one of their signatures. Their version of the classic traveler?s complication is old fashioned, with a city ring around the pe...
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