If you head over to Furlan Marri?s website right now and view their chronograph selection, you?ll discover something that you might not have expected a year ago: an ?Order? button. When Furlan Marri mania swept the watch world last year, their meca-quartz chronographs were among the hottest watches on the secondary market, commanding asking prices that were frankly astounding given the competitive (but fair) retail price of around $500. For a variety of reasons (great marketing, to start) it felt like these chronos would forever be unobtainium if you missed out on the Kickstarter campaign. Just another hype watch, appearing and promptly disappearing right before our eyes. But Furlan Marri, to their credit, seem genuinely interested in making their watches as available as possible, in spite of the prevalence of drop culture that has fully infiltrated our hobby. Their recent time only automatic, for example, had a ten day ordering window earlier this summer, allowing any collector ample opportunity to purchase one. And now, just weeks later, Furlan Marri has announced a trio of chronographs in their ?Permanent Collection,? which will be produced indefinitely. No hype, just click a button and they send you a watch. Imagine that. 
The new watches are natural successors to the initial lineup of chronographs that were released last year. Their aesthetic is still very much rooted in classic 1940s chronograph design while not explicitly copying any particular watch from ...