G-SHOCK and HUF Collaborate on a Neon Green Anniversary Watch
HUF, the apparel brand specializing in designs featuring bright colors and loud graphics, celebrates their 20th anniversary this year. To mark the occasion, they?ve released a limited edition collaborative watch with G-Shock, a brand they share more than a little in common with. Both brands owe a lot to skateboard and sneaker culture, and this new release pays appropriate tribute with a design that prominently features HUF?s trademark neon green colorway on the familiar GA-2100 platform.Â
The GA-2100, otherwise known as the ?Casi-Oak,? has absolutely exploded in popularity since it was released just a few short years ago. While the watches share a passing resemblance to the shape of the Royal Oak, their enduring popularity has less to do with similarities to any particular luxury watch, and much more to do with the fact that it?s just simply a fun, wearable design that adapts well to different colors and materials. This also makes it a great choice as a canvas for a collaboration, and G-Shock and HUF have gone a long way in really rethinking what the GA-2100 can be.Â
For this edition, the outer minutes track has been rendered in bright neon green, while the interior dial is a more muted shade. There are orange accents throughout the dial, and the HUF logo appears prominently near the 3:00 position. The case is transparent resin and complements all the green quite nicely, but the real win here is the strap. On just about every other GA-2100, the strap is t...
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