The Daymark is the latest from the Sussex coast watch brand, taking its inspiration from a Dartmouth landmark
By James Gurney

Schofield has been such a fixture on the British watchmaking scene that they?ve been noticeably out of the news of late. As the project hits its tenth birthday (the brand didn?t formally launch until 2011?s SalonQP, however), it?s about time we caught up with Sussex?s finest watch brand.
Given half a chance, I suspect that Giles Ellis, the man behind Schofield, would design the clothes you wear with a Schofield and the room, or indeed, space, you wear it in. As it is Schofield?s design universe extends well beyond the watch head, so that even the packaging for a spare strap buckle is a complete little piece of Schofield style. On the brand?s site, there are beautifully engineered torches and watch tools and even an anodised aluminium cigar tube and, quite obviously, there?s coffee (Yellow Bourbon, grown 1,150 metres up in Brazil).
But, before you write off Schofield as irredeemably hipster though, take a look at the watches and the value that such pure hipster zeal imparts. Ellis is almost the archetype for the hipster designation, but aside from the coffee and coding obsessions that implies, there?s a deep and informed respect for product design – just watch one of his SalonQP lectures on the subject. One of the brand’s most overt influences (on naming as well as design) is British coastal architecture – Schofield even bills itse...