Grand Seiko and Watches of Switzerland have teamed up to create a unique retail experience in New York City, and if you?re a watch fan, particularly if you have an interest in Grand Seiko, it sounds like an event that?s worth putting on your calendar. This year has been a tough one for traditional watch retail, as many boutiques and jewelers have been closed or operating on a limited basis due to the worldwide pandemic. So it?s nice to hear about a shop like Watches of Switzerland?s SoHo location not just opening back up after a lengthy closure, but doing so with a highly personalized and tailored experience for Grand Seiko enthusiasts. 

The Nature of Time Experience at Watches of Switzerland sounds like a dream for fans of Grand Seiko as it promises to not only bring together a massive collection of Grand Seiko timepieces, but to also offer an educational experience where consumers can learn about each of the Grand Seiko movement types (mechanical, quartz, and Spring Drive) in detail, along with the traditional craft techniques the brand is known to employ. 
Traditional watch retail hasn?t changed much in the last several decades: you go to the store, you pick some watches out of the case, try them on, and make a decision. Grand Seiko and Watches of Switzerland have conceived of something more akin to a museum, where you can learn about each exhibit in a really immersive way. It?s more of a cultural experience, where the traditions that are part of the G...