Grand Seiko Returns to an Iconic Red Dial with the SBGJ273 - luxury watch

Grand Seiko Returns to an Iconic Red Dial with the SBGJ273



This isn?t exactly breaking news, but Grand Seiko releases a lot of watches. Over the last few years, during a period of growth that those of us who were fans of the brand before they split off from Seiko could only have dreamed of, they?ve even been accused of spinning their wheels somewhat, releasing endless variants of variants, in a sea of interchangeable colors and case shapes. I think a case can probably be made that the collection could use some refining, and that fewer special editions might do the brand some good. But at the same time, I love that they give customers options. I think about a new, first time Grand Seiko buyer walking into a boutique and being able to choose from a selection of watches that is basically unmatched, getting exactly what they want, or pretty close to it in any case. One potential middle ground between a sudden halt to novelties and placing renewed attention on core models and continuing to move down the path they?re on currently is a release like the new SBGJ273, a dressy GMT with one of the brand?s best movements, and a dial that has proven to be an elusive fan favorite. 
Before we get into the new watch, it?s worth examining one from a few years ago, the SBGH269. This watch, released in the fall of 2019 as a limited edition of 900, was meant to evoke the changing color of fall leaves with its red dial. Furthermore, the pattern on the dial, modeled after wood paneled floors, was completely unique to this reference. The combi...
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