One of my favorite things to do is get together with my friends in watches. Sometimes, it is for a simple cup of coffee, and other times, we meet for elaborate dinners or a nice drink later in the evening. We make the atmosphere matter, as I have noticed that many people who are passionate about watches share an equal interest in good food and drinks. However, this is just because we like it, and it doesn’t even have to be upscale, as we actually come for the conversation and camaraderie. 

Which one is the best Submariner" You tell me, but preferably over drinks and with some good food to accompany us.

That conversation is hardly one that will change the world, as it is always focused on watches. But we discuss the latest developments in the industry, new timepieces we added to the collection, the ones we sold, the new models we like (and don’t like). For an outsider who might hear some of our conversation it must sound like we are talking in code: ‘I got the 16710 with a Pepsi, but I might change it to Coke, or should I go Noir"’ For us it is instantly crystal clear.
The further into the evening the meeting goes, the more relaxed the atmosphere, and then people start to toss in statements and questions that are bound to get an avid response, such as ‘Seamaster or Submariner"’ or ‘The best Royal Oak is a 5402ST A-series.’ As you al...