As yet another press release reaches my inbox with the inclusion of a green-dialed watch, I realize how tired I have grown of them. While the world of watches has always been ruled by a certain degree of trends, many makers seem to be following this one blindly. Perhaps it is because green reminds them of the color of the money they hope to make with it.

The most frustrating part is that, in many cases, brands seem to call their dial suppliers (as only a few can make dials themselves) and request green, any shade of green, as long as it is green. The result" An almost endless barrage of releases, going so far as to turn iconic pilot’s watches and divers as green as grass.

Moser’s Endeavour Centre Seconds Concept Lime Green
How appropriate this actually is doesn’t seem to matter, even in instances when other colors might be better suited to the overall watch design. Opting for another color might have also made these watches stand out from the crowd more, as right now, it is quite challenging to see an individual blade of grass on this densely populated lawn.

There seem to have been only a few occasions where green as a dial color added more to the experience of the watch other than being trendy. Moser’s Endeavour Centre Seconds Concept Lime Green comes to mind, as does Jaeger-LeCoultre’s Reverso Tribute Green.

Jaeger-LeCoultre’s Reverso Tribute Green

I recently spoke with Anthony de Haas, Product Development Direc...