In 1996, Patek Philippe introduced a new campaign that read “You Never Actually Own A Patek Philippe, You Merely Look After It For The Next Generation.” The watch industry and some of its marketing and sales practices have triggered me a number of times over the last decade, but this particular ad, I distinctly remember, […] The post Grinding Gears: ‘You Never Actually Own A Patek Philippe,’ Or Why You Keep Buying The Wrong Watch appeared first on aBlogtoWatch.

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