H. Moser & Cie. ? “Changing Lanes” How To Remodel A Brand - luxury watch

H. Moser & Cie. ? “Changing Lanes” How To Remodel A Brand



In watchmaking, branding matters. Having a clear message and an easily communicable public persona is essential for success. But founding a brand without any heritage to point to is tough sledding. That is why it is more common today than would have been comprehensible 30 years ago, to find old names being bought by or […] Visit H. Moser & Cie. ? “Changing Lanes” How To Remodel A Brand to read the full article.

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