I have a pretty big soft spot for H. Moser. Somehow, these guys have become a lightning rod in the community – everyone seems to have very strong opinions on the unique way the brand goes about marketing itself. Notably, they aren?t shy about using humor at the expense of the rest of the watch industry. Watches made of cheese, minute repeaters with no hands, and a case that looks a lot like that of an ubiquitous smart watch are just some of the stunts Moser has pulled in the name of getting their name ingrained in the consciousness of the watch community. There is, to put it simply, a healthy sense of snark at play here, and if you think watches themselves can (and should, sometimes) be funny, there?s a lot to like. If you don?t (a completely respectable point of view, by the way) some of these watches might not hit the way the brand intends. Like this one: a perpetual calendar for dummies.
The joke here is that Moser?s perpetual calendar was already (pretty much) made for dummies. Perpetual calendars are notably finicky to say the least, but Moser?s movement is made in such a way that everything can be adjusted easily from the crown, any time of day or night, without risking damage to the movement itself. That?s a pretty neat engineering trick, given the complexity of these movements. One would also hope that this level of robustness would lead people to actually wear their perpetual calendar on a daily basis, the obvious intent behind the complication, and...