When it comes to deciding on a new watch, I know I think about all the usual suspects: build quality, fit and finish, movement, and most importantly (for me anyway) is the look. In my conversations with other enthusiasts, brand heritage has also come up. But what happens if you?re looking at brands who are not old enough to have years of heritage" Well, I would argue that it?s important to discern what that brand stands for ? their ethos. 

$1185

Hands-On: the Buci “Garde-temps”

Case
Stainless steel

Movement
Soprod Newton

Dial
Red

Lume
None

Lens
Sapphire

Strap
Leather

Water Resistance
30 meters

Dimensions
38 x 46.8mm

Thickness
11mm

Lug Width 20mm

Crown
Push/pull

Warranty
Yes

Price
$1185

Buci, established in 2022 out of Paris, has a soul that is super-charged with poetry. Brand owner Nousseïma Baraket is both a poet and avid reader of poetry, on top of being filled with a love for horology. If you stop to think about it, our passion for watches is not without romance and poetry. Afterall, we willingly wear some of the smallest engine turning ecosystems in the world on our wrists, knowing full well that time is kept better on our phones and computers. We don?t need them, but our lives are enriched by their presence. 

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