Hands On with the Naoya Hida “Lettercutter” Collaboration with the Armoury
Naoya Hida?s eponymous brand has existed for only a few years, but in that short time he?s carved out an immaculate reputation among aficionados for a very specific type of watch. And that?s the thing – it?s very specific. Hida?s watches are decidedly not mass market products, not only because of their five figure price tag (often discussed, impossible to fully understand without seeing the watches in person), but because their appeal lies squarely in things that are difficult to see and grasp through the lens of social media. The watch?s weight, winding feel, and especially its dial finishing detail collectively add to the appeal.Â
The new watch, the NH Type 2C-1, is a collaboration with The Armoury, Mark Cho?s menswear shop with locations in New York and Hong Kong. Cho, of course, is a watch collector himself, and is, to say the least, thoughtful about the watches he includes in his personal collection (you may remember the survey he conducted on wrist size preferences a few years ago – he?s highly engaged in this stuff and genuinely loves it). So a collaboration with the Armoury already has a certain specific appeal for folks who align with Cho?s taste, or at least have an appreciation for how it’s cultivated. Seeing the Type 2C-1 in person, the synergy between the two collaborators becomes very apparent. The NH Type 2C-1 is a tweak of the Hida?s NH Type 2C, the brand?s only model with a centrally mounted seconds hand. For this collaboratio...
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New To the Shop: The Nivada Grenchen F77
20-05-2024 05:06 - (
Luxury Watch )