Over the course of three years visiting Geneva with the Worn & Wound team, a handful of traditions have begun to take shape. We carve out a night for a team dinner at Jeck?s, a hole-in-the-wall Singaporean restaurant that we stumbled upon in year one, and is consistently the best meal of the entire trip. We cover Tudor first, every year. I am in the habit of buying a Swatch at the Geneva airport on my way home. And every year, I have a meeting with Hublot, and I write a breathless article about the weird and wonderful stuff I?m shown. It?s consistently the meeting that underscores the ?Wonders? bit about the week more than any other. 

When I first took on the task of writing about the new Hublot novelties at Watches & Wonders, it felt like a defense of sorts. Of the brand, the watches, and even our decision to cover them. I think, thankfully, we?ve all moved on a bit from a time when Hublot was just universally lambasted as a loud and unserious brand for loud and unserious people. They have never really been that in my opinion, but there was a time when the watches, if not really interrogated, could have given you that impression on a surface level. Hublot is covered differently now, and in recent years I?m glad to see them getting their flowers from a watch media that previously skipped them entirely or openly derided them. 
There are a variety of reasons for that, but a key one has to be that Hublot has, perhaps, calmed down a bit at the entry point in thei...