Watch brands’ most expensive offerings are often awe-inspiring pieces, whether visually stunning, technically mesmerizing, or both. But at Fratello, we have found that they are usually more of a cognitive tour de force than actually desirable. I admire a ceramic open-worked Royal Oak with a flying tourbillon, sure. But if I had AP money, I […] Visit How Come Brands? Most Expensive Offerings Usually Aren?t The Most Desirable" to read the full article.

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