Hublot made its first big splash in the world of “Connected Watches” in 2018, when it debuted the Big Bang Referee watch in coordination with its sponsorship of the 2018 FIFA World Cup in Russia. The most expensive “smartwatch” on the market at the time, that timepiece, which was made for, and worn by World Cup match officials, pioneered a new and once-unthinkable market segment for the Swiss luxury watchmaker. Today, in a sign that Hublot has no plans of abandoning the category, it announced the launch of the new Big Bang e, which becomes the first Hublot watch to make its debut exclusively online.

Hublot Big Bang e in black ceramic

The Big Bang e, probably moreso than its soccer-centric predecessor, is eminently recognizable as a descendant of the original, game-changing Big Bang model that revitalized Hublot when it debuted in 2005. It has a 42-mm case in either titanium or black ceramic, assembled in the model’s telltale “sandwich” construction and featuring a 12-hour bezel with metallized numerals. The design of the screws and pushers is consistent with those of mechanical Big Bangs, as is the sturdy rubber strap, which is equipped with Hublot’s patented One Click system for easy interchangeability.
Hublot Big Bang e in titanium

Covering the scratch-proof sapphire crystal is an AMOLED touchscreen; inside the 42-part case is an electronic module powering the watch’s many functions, controlled by an integr...