Hublot is a brand indisputably associated with sports ? from partnerships with the NBA’s Miami Heat and Dwyane Wade, Olympic sprinter Usain Bolt, and football teams of both the American and international variety, to a Hublot logo gracing Floyd Mayweather’s boxing trunks ? but one sport that the brand has thus far not had its hand in is the relatively genteel game of golf. That changes with the release of the new Hublot Big Bang Unico Golf, a timepiece specifically created to calculate golf scores for players on the course.

Golf, according to Hublot, is “the ultimate precision sport,” making the creation of a precision timing instrument devoted to the game’s scorekeeping both wholly appropriate and, for an often-experimental, non-risk-averse brand like Hublot, perhaps inevitable. Unlike other watches made with golf in mind, this one is not only lightweight so as to not to impede one’s golf swing (just 97.93 grams), but also features a module, integrated into its MHUB1580 Unico movement, powering a counting mechanism that allows golfers to keep track of their strokes in the dial’s aperture displays. (For the record, Richard Mille’s RM 27-01 watch, a timepiece actually worn during tournament play by PGA star Bubba Watson, clocks in at an even more super-lightweight 19 grams, though its signature feature, a tourbillon, is decidedly less utilitarian for a golfer than a counting mechanism, and its price tag is substantially bigger....