Hublot CEO Ricardo Guadalupe Gives the Scoop on the Brand’s New Ferrari Watches
In an interview with Rüdiger Bucher, editor-in-chief of WatchTime?s German sister magazine Chronos and International Editorial Director of Ebner Publishing, Hublot CEO Ricardo Guadalupe discusses the design process for its new Ferrari watches.
Ricardo Guadalupe, CEO of Hublot
RB: In 2019 you are introducing two different watch editions, both dedicated to Ferrari. Can you tell us more about this strategy"
RG: There are three new models, the Big Bang Scuderia Ferrari 90th Anniversary, being introduced to celebrate the 90th year of Scuderia Ferrari. Each of these three watches is made of a different material: platinum to represent the past, 3D carbon fiber for the present, and sapphire crystal for the future. All of them sport a carbon ceramic bezel, the same material used for Formula 1 racecar brake disks. This edition was created primarily to mark the anniversary year, while the other new collection, the Classic Fusion Ferrari GT, is truly a new design. RB: The other new watch doesn’t look very much like a Classic Fusion.
RG: It’s like the first Big Bang Ferrari, which didn’t look much like a classic Big Bang. A collection is a living thing and has to change over time. I think we will see an aesthetic evolution in the shape of the Classic Fusion in the future.
Hublot Classic Fusion Ferrari GT Carbon
RB: Does that mean that the regular Classic Fusion may soon look like the Ferrari GT"
RG: Not just like it, but going in that direction. The Cla...
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