G-Shock watches are synonymous with toughness, born from their creator Kikuo Ibe’s dream of “creating a watch that never breaks.” More than 200 handmade prototypes were created and tested to destruction until finally, in April 1983, the first and now-iconic shock-resistant G-Shock DW-500C hit the streets of Japan and began to establish itself as “the toughest watch of all time.” In August 2017, parent company Casio reported that total worldwide shipments of its G-Shock watches had passed the one million mark. This week, G-Shock announced three new models in its industrial-inspired GA900 collection geared toward “supreme toughness and style.”

The new GA900C-1A4 models‘ band connection and buttons have knurled surfaces to prevent the watch from slipping off the wrist.
These new watches come in vibrant colors, with visible inner cases embodying the practical design of the 1983 classic, here updated with 10-sided bezels resembling the shape of industrial fastener and secured by four silver-colored screws. The new GA900 models’ band connection and buttons have knurled surfaces to prevent the watch from slipping off the wrist. The analog hands conjoined with the digital display readouts create a powerful face design.

Casio G-Shock GA900A-1A9 comes in a black case presented on a neon yellow-colored dial accents mounted on a matching colored resin strap.

The GA900A-1A9 model features a black case with neon yellow-co...