The two leading men behind Armin Strom are being encouraged to enter the limelight. And that?s a good thing.
Children born in the same year who grow up in a town like Burgdorf, Switzerland (population: 15,000) are likely to know each other, through school, family or mutual friends. Such is the case with Serge Michel and Claude Greisler, who grew up in the town where Armin Strom, famous for his watch skeletonization skills, had his watch store and workshop. When the plastic Swatch watch was launched, having been developed and produced in the nearby city of Bienne, Serge was hooked and started collecting them, following in the footsteps of his father, who is also a watch collector. It was a passion that would continue throughout his life. But while Serge went on to study marketing, Claude decided to study watchmaking, first attending the watchmaking school in Solothurn before specializing in the restoration of old and complicated movements at the CIFOM technical school in Le Locle and concluding his studies there with a specialization in movement development. Serge Michel, Founder, Armin Strom
Both Serge and Claude had known about Armin Strom the watchmaker from a very young age. Serge remembers peering through the window of his store to look at the watches, as well as the fact that Armin Strom was a local celebrity, known for traveling far and wide to deliver his watches to customers. Claude had also known about Armin Strom from an early age, since his parents owned an optic...