Inside the New IWC Manufakturzentrum in Schaffhausen
The first phase in IWC’s yearlong celebration of its 150th anniversary was the much-heralded launch of the brand’s Jubilee Collection at SIHH 2018. The second phase was unveiled today, with the grand opening of the Swiss watchmaker’s all-new watch manufacturing center (“Manufakturzentrum”) just outside the brand’s ancestral home of Schaffhausen, Switzerland.
The IWC Manufakturzentrum in Schaffhausen
According to IWC CEO Christoph Grainger-Herr, the new manufacture, which was completed in just 21 months, carries on the tradition established by IWC’s American founder, Florentine Ariosto Jones, in its melding of traditional watchmaking techniques with modern production technology. “Ever since [Jones] established this approach to engineering, we have been systematically developing it; even today, we continue to combine skilled workmanship and sophisticated technology in our new Manufakturzentrum,” Grainger-Herr says. “But the building has more to offer than just optimal conditions for production and excellent working conditions for our employees ? it also embodies the spirit of the IWC brand and allows visitors from all over the world to see up close how our manufacture movements and cases are produced.” IWC CEO Christoph Grainger-Herr
The 13,500-square-meter structure, with a black framed glass facade and white, flat roofing, brings together under one roof the production of movement components as well as the ass...
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