Interview: Nomos comes of age
In an exclusive interview, Nomos Glashütte boss Uwe Arendt talks to QP about how the controversial Autobahn has surpassed all expectations, his watches? rising prices, and why he?s convinced his decision to embrace the grey market is the right one
By Robin Swithinbank
In 2011, Nomos opened the doors of its converted railway station factory to the British press for the first time. It had launched in the UK at SalonQP the year before and it was looking for some coverage. I was one of half a dozen or so invited to explore this unconventional German watch company, and found a brand very comfortable in its own skin.
The story of watches that were the philosophical descendants of the pre-Bauhaus Deutscher Werkbund movement was convincing. They were fuelled by pretty movements made in-house and cloaked in Spartan cases and dials, and then tagged with industry-low prices. The brand had a sort of understated swagger about it. There was even something in the Shell Cordovan leather straps, taken from ?the noble buttock area? of a horse, as the press release had it. The press ? and consumers ? were smitten. Since then, Nomos has had a good time of it. It?s introduced a suite of in-house automatics (the Neomatiks), a raft of new models and special series (such as Ahoi and At Work, alongside low-volume fine watchmaking party pieces Lux and Lambda), a state-of-the-art manufacturing facility on the outskirts of Glashutte, and even its own escapement, dubbed ? with the brand’s typi...
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