Two prominent industry insiders have recently collaborated to establish a new watch company, Gagà Laboratorio, based in Switzerland. Mo Coppoletta will serve as the Art Director, and Ruben Tomella as the owner of the Italy based Gagà Milano brand and the newly formed company, Gagà Laboratorio.
Mr. Tomella has had a successful tenure with Gagà Milano for two decades. He founded brand offshoot Manufacture Gagà in Switzerland, which has focused on creating high-end products for Gagà Milano in collaboration with leading industry partners, including the development of tourbillon movements in partnership with Hysek, a Swiss independent brand.
In 2020, Mr. Tomella decided to redirect the activities of the Swiss company and embarked on establishing a new brand, Gagà Laboratorio. The mission of Gagà Laboratorio is to create entry-level luxury timepieces that emphasize design while maintaining high-quality movement standards. To achieve this vision, he partnered with artist Mo Coppoletta, a long-time friend. Together, they have initiated this new chapter for Gagà. Mo Coppoletta is a world-renowned artist, designer, and tattoo artist, known for his collaborations with Bvlgari on two Octo Finissimo limited editions featuring his tattoo artwork.
In my interview with Mr. Tomella, he discusses the vision of Gagà Laboratorio. ?After 16 years in the watchmaking industry at the helm of Gagà Milano, in 2020, I felt a strong pull towards the world of independent watchmaking and ...