Introducing Pharos Watches, a New Lume-Focused Brand
The Pharos of Alexandria, more widely known as The Lighthouse of Alexandria, was one of the tallest man-made structures in the world for centuries. Commissioned during the reign of the first Ptolemy in Egypt, and eventually finished by his son Ptolemy II Philadelphus, the structure is believed to have stood over 100 meters tall and was regarded as one of the Seven Wonders of the Ancient World before it was gradually destroyed by a series of earthquakes. During its estimated 1,000-year life span, Pharos of Alexandria allowed countless sailors to make it home safe and sound by providing a source of light in choppy waters.
It’s this notion of light as a guide through the perils of the night that helped inspire Pharos, a company launching today that is poised to offer something completely fresh in the growing sphere of independent American-based watch brands. Luminescence is the key here and is what sets Pharos apart from other “microbrands.”
For their first collection, Pharos is releasing a number of watches that utilize heavy doses of Super-LumiNova, but one design, in particular, stands out. The Pharos Sentinel features a fully lumed dial separated into plots of lume that gradually grow larger in a spiderweb-esque design. It features a Swiss Sellita SW200 movement, one of the best options given the targeted price point, with a width of 41 millimeters.
Although the new Pharos watches aren’t suitable for diving in any form, its maritime influence has...
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