Introducing the Ardor & Forge Rothrock
Ardor & Forge is a new brand founded by Zack Rackovan, an experienced graphic and industrial designer who has helped bring products to market for a variety of popular brands. Inspired by the outdoors and the desire to create something new, his first watch, the Rothrock, arrives in the new year with some genuinely novel features. This isn?t a design that?s going to appeal to the masses, but that?s kind of the point. Rackovan wanted to create something wholly outside the current craze for vintage-inspired dive watches and chronos, homages to the stratospherically expensive, and so forth. Let?s dive in.
Ardor & Forge Rothrock
Case Material: Stainless steel
Dial: Black, white, blue, green
Dimensions: 42 x 12.3mm
Crystal: Sapphire crystal Water Resistance: 10 ATM
Crown: Screw down
Movement: Seiko NH35
Strap/bracelet: Leather lined canvas
Price: $550
Reference Number: n/a
Expected Release: Pre-order now open
Rackovan used the trails and views of Rothrock State Forest near his home in Pennsylvania as a starting point for the watch?s look and feel. The Rothrock was conceived as an EDC (everyday carry) friendly timepiece, which is a subculture within watches and gear that has really blossomed over the last few years, particularly with the rise of Instagram. If you follow accounts that post things like pocket knives, pens, wallets, notebooks, and, of course, watches in the so-called ?flat lay? style, you?ll have a sense of the aesth...
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