Introducing the Breitling Navitimer 8 collection
With new owners, a new boss and new creative direction at Breitling it’s no surprise that its latest collection looks very different.
by James Buttery
Breitling boss Georges Kern is in the middle of a whistle-stop tour of the globe to signal his ambitions for the storied brand and get the jump on Basel.
Kern, you’ll recall, was until last summer head of watchmaking at Richemont Group, a recent promotion that left him in charge of all watchmaking at the luxury group, but without any one specific brand to nurture, something he appeared to have relished during his time at IWC. Kern resigned with immediate effect in August 2017, just four months into the role and moved to Breitling, a brand which had been purchased by a private equity fund in April after decades of family ownership.
The first glimpse of how his view of Breitling would affect the product itself was revealed in Shanghai in January, where the new Navitimer 8 was announced. QP caught up with the roadshow in Zurich last week and heard from Kern as he presented his transformational vision.
Perhaps most importantly, Kern announced that Breitling will be ?less aggressively aviation? going forward, introducing a ?mood? video of fast jet fly-bys and afterburners depicting the Breitling of old against a heady concoction of vintage motorbikes and propeller planes to signal the company?s change of course. It?s definitely heritage-inspired which makes great commercial sense but someth...
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