The MMI Dumbo is a new watch with an admittedly very funny name, but it comes with some interesting design elements that I think are worth taking a look at. MMI is a new watch brand based in Singapore, and it’s in the middle of a Kickstarter campaign for the Dumbo diver. Now, there are no shortage of new watch brands popping up on Kickstarter and elsewhere all the time, but there?s a playfulness to what MMI has created here and a novelty to the design that is worth taking a look at. Digging through their press materials, it?s clear that real thought has gone into the look and feel of the Dumbo. Let?s take a closer look.

MMI Dumbo

Case Material: Stainless steel, marine grade bronze, DLC coated stainless steel
Dial: Black, white, blue, green, grey Dimensions: 46mm
Crystal: Sapphire
Water Resistance: 500 meters
Crown: Screw down
Movement: Sellita SW200 or Seiko NH35
Strap/bracelet: Leather strap or stainless steel bracelet
Price: Starting at $296
Expected Release: Kickstarter campaign currently ongoing

First of all, the name. MMI doesn?t seem to mind that you?ll conjure images of Disney?s famous elephant when you think about their watch, although they claim the name of the timepiece is inspired not by a flying elephant, but by the ?Dumbo octopus,? whose ear-like fins extend over its eyes. You can see in the shape of the watch where this inspiration comes into play, as each corner of this somewhat exaggerated cushion case design looks like a flap protruding ...