Introducing: The New Swatch Bioceramic WHAT IF" Collection - luxury watch

Introducing: The New Swatch Bioceramic WHAT IF" Collection



It is the start of the 1980s, and the executives of Swatch are deciding whether to launch their first watch in a square or round case. In a photo of Swatch?s prototypes from 1981, we can make out a square option being considered. But in the end, they chose to focus on the more common […] Visit Introducing: The New Swatch Bioceramic WHAT IF" Collection to read the full article.

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