Omega?s long association with the Olympics continues with a new Seamaster announced this week. What began in Los Angeles in 1932 with the use of straightforward, regular production Omega stopwatches in competition has evolved into a deep partnership that has not only produced a slew of limited edition watches over the years, but has been a source of real advancement in timekeeping. The touchpads swimmers use to stop the clock in swimming competitions, modern starter pistols connected to electronic stopwatches, and the photo-electric cells used to determine the winner of a ?photo-finish? were all developed with the help of Omega. Unlike some partnerships between watch brands and large commercial entities, there?s something very natural about Omega?s work with the Olympics, and one has the sense that there?s a real bridge between the modern movements that Omega puts in their newest sports watches and the rather advanced technology used to record timed events in Olympic competition. Not every Olympic themed watch that Omega has released has been a design success, but the new Seamaster for the Beijing 2022 games strikes a nice balance between on-the-nose Olympics branding and a core Omega aesthetic. 
The Seamaster Diver 300M ?Beijing 2022? Special Edition takes the now familiar updated Seamaster case and adds a titanium bezel ring, replacing the polished ceramic we?ve all become accustomed to. This appears to be the same bezel we saw in the ?Nekton? Seamaster release...