As a specialist in wearables with a longstanding passion for high-quality watches, Martin Konrad (CEO of VIITA Watches) noticed something: There are no smartwatches made using high-grade materials like titanium, ceramic, and sapphire crystal, or smartwatches featuring a water resistance of up to 10 ATM. For Konrad and his team, it was clear that a watch had to both be smart and possess the qualities of a classic luxury timepiece at a price that will turn the smartwatch industry upside down. To top it off, a unique algorithm was developed that measured stress and water consumption, providing individual athletic training recommendations. Soon after, in 2016, VIITA Watches was founded in Austria.

Kickstarter – A Brilliant Start
Martin Konrad and his team seem to have hit a nerve with this concept. Their first Kickstarter campaign hit the required sum of ? 20,000 in less than 90 minutes. In the end, the funding goal was exceeded by over 1600%. A Complete Success ? Already in 2017
At the end of 2017, the first collections were launched on Indiegogo. The project was fully funded within 24 hours and ultimately exceeded the funding target by more than 700%. The current collections are available at viita-watches.com, otto.de, mediamarkt.de, Intersport and over 100 jewelers throughout the DACH region.

Titanium, ceramics, sapphire crystal and 10 ATM
With its new model, TITAN HRV, the Austrian company sets a high standard for the smartwatch industry. Featuring a first-...