Isotope Celebrates their Seventh Anniversary with a New Logo and a Limited Edition Collaboration with Seconde/Seconde/
Isotope has unveiled a new limited edition, made in collaboration with Seconde/Seconde/ to celebrate the former?s seventh anniversary. I?ve become a pretty big fan of the Isotope design language over the years – brand founder José Miranda has a good eye for color, and is one of only a handful in the industry who dares to inject a bit of humor into his watch designs. Seconde/Seconde/, of course, is all about the jokes, so when I heard there was a collaboration in the works, I was pretty excited to see what would come of it. The end result, the Hydrium Seconde/Seconde/, is surprisingly subtle, but better for it.
The high level brief here is ?a Memento Mori watch, without a skull.? That, in and of itself, is kind of funny, at least if you?ve been tracking recent watches that take the Memento Mori as design inspiration. Why a death obsessed watch for a seven year anniversary" Isotope has retired their old logo, and just like life itself, the end of a logo is inevitable. The new logo takes the focus from Isotope?s ?i? hand and shifts it toward the lacrima, the tear shape that has become a defining characteristic of the design of every watch they?ve made. The new logo is bolder and more sophisticated to my eye, so yeah, good riddance to the old. A fresh start never hurt anyone.
The design itself makes a few small changes to the familiar Hydrium dive watch platform. The (new) logo now reads ?OTOPSIE? (autopsy) rather than ?ISOTOPE,? with arrows sho...
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