Itay Noy, the Israeli watchmaker known for creative and whimsical calendar complications that take a philosophical view to the concept of time, is back with his latest creation, the Seven-Day Cycle. Announced just days ago and officially launching later this week at the Windup Watch Fair in Chicago, the Seven-Day Cycle is inspired by the idea of looking at the passing of time on a weekly, as opposed to daily, scale. 

The centerpiece of the collection is the ?Rest Day? watch. Rather than focusing on a daily progression of time, the watch seeks to visualize a weekly cycle. The day is indicated via skeletonized text around the dial?s perimeter, but instead of the day of the week, Itay Noy has given the days numerical values (first day, second day, third day, and so forth). The seventh day (by default) is marked as the ?rest day? at the 12:00 position. Itay Noy notes that different religious traditions observe different rest days, so the rest day on the dial can be customized to the owner?s preferences. Dials are available in blue or white for this reference.
The Seven-Day Cycle watch is also available in versions that name the days of the week in a more traditional way. The format, though, is largely the same, with skeletonized apertures spelling out the days of the week that are highlighted day by day as the week progresses. The blue and white dials seen in this version of the watch have dividing lines that should aid a bit in legibility, but all watches in ...