In 2018, Swiss fine watchmaking brand Jaeger-LeCoultre celebrates its glorious partnership with the Shanghai International Film Festival for the eighth consecutive year, attending the momentous rendezvous on June 16th.

During the opening of the Shanghai International Film Festival, Jaeger-LeCoultre will host a gala dinner, at which a charitable auction will be held to contribute to the restoration of classic Chinese films, as well as a themedexhibition that embodies the brand?s spirit at the Expo I-Pavilion. The Jaeger-LeCoultre Glory to the Filmmaker Award, initiated with and for the Venice International Film Festival, will debut in China, honoring pioneer filmmakers who have made breakthroughs in Chinese cinematics. Cinema and Watchmaking share the values of the art of time and the imprint of style. With its pledge of authenticity and long pursuit for fine watchmaking at heart, Jaeger-LeCoultre celebrates its 185th anniversary while paying tribute to the art of filmmaking. Yet again, guests from all over the world will gather in Shanghai, to witness this memorable reunion. The 21st Shanghai International Film Festival joyfully coincides with the 185th anniversary of Jaeger-LeCoultre. The endearing partnership endows this occasion with even greater significance. Unique savoir-faire and craftsmanship is the true faith coming from the heart of Jaeger-LeCoultre, which expands from fine watchmaking to an even greater world. Filmmakers tell a story through the lens, while wat...