Norqain, the young Swiss brand that was founded in 2018, announced a collaboration with Jean-Claude Biver. One of the most influential and respected experts of the industry, he has has brought success to every luxury watch brand he has been involved with. And it’s been many, from Blancpain and Omega to Hublot and TAG Heuer. Most recently, he served as the Head of LVMH’s watches and jewelry division from 2014 to 2018 until he announced his retirement plans. However, a man of this caliber doesn’t stand still. Earlier this year, he shared exciting news about a new watch brand under his reign, the JC Biver brand.

The news about joining forces with Norqain comes as a surprise. However, they make perfect sense when taking a closer look as both parties share the same vision in terms of sophisticated modern mechanical watches and both aim to spread their passion with the young and the young-at-heart.
Jean-Claude Biver comments:

?Giving back to the younger generation now at the forefront of the industry is always something I?ve wanted to do. From 20 to 40 I learned, from 40 to 60 I banked on my knowledge, and now I want to share my experiences and know-how with the young talents who are shaking up the watch world. I am happy to support Norqain because of its young, dynamic team and I share their passion for the Swiss watch industry. As I announced earlier this year, I will launch my own exclusive watch brand, JC Biver, together with my son Pierre ...