Smart watch! Got your attention. Though practically a four-letter word in watchdom, it?s a reality that they have become a part of the fabric of the market. No, they aren?t going to destroy things and no, watch brands don?t need to worry, but they are here and they are here to stay. I personally just see them as a logical evolution of digital and quartz watches. If you?re in the market for one of those, why not get the most up-to-date features, assuming the cost is relatively the same" Not into it" Mechanicals aren?t going anywhere.

But, within those new ?smart? features are a wide range of concepts, and frankly some are more interesting than others. I?ve always found the ?alert me? and ?health tracker? concepts too narrow and redundant. My phone is in my pocket or on my desk 99% of the time, so I see or hear alerts and thanks to the accelerometer in phones and various apps, it?s easy to track steps. What I?d look for is something more suited to my personal needs and something that I could customize as those needs change. Also, and this should go without saying, these features shouldn?t come at the expense of a good looking watch. Enter Kronaby, a new Swedish brand of connected watches (note the lack of ?smart??it?s an irritating term and Kronaby is smart enough not to use it) that look like real watches and do, well, what you want them to (within limits). Kronaby is essentially what happens when you take a bunch of cellphone engineers, software designers and ...