The latest release from Laco capitalizes on a trend that we?ve seen emerging over the last few years in the watch industry: customization. When you step back and take a look at where the watch enthusiast community has been heading, this makes a lot of sense. As the hobby grows, collectors increasingly want to own watches that represent their own unique sense of style and taste. Custom watches that you can be sure no one else at the local meetup is going to have are one way of doing that. They also, obviously, allow the owner to create something with a built in personal connection, and with a combination of specs that a big brand might not think of. Laco, as makers of what are some of the most traditional flieger watches, isn?t necessarily the brand most would expect to take on a full fledged customization option, but the watches in the new Flieger PRO collection lend themselves quite nicely to a personal touch. 
The new Flieger PRO line uses an online configuration tool that allows Laco customers to customize their watch across a number of specifications. Users first choose a traditional flieger dial layout, either the Stuttgart PRO (type A, with Arabic numerals at each hour and an open minute track) or the Karlsruhe PRO (type B, with minutes in five minute increments at the dial?s perimeter, and the hours in an interior track). From there, a customer can select among three case size options (37mm, 40mm, or 43mm), having an open or closed case back, sapphire or a...