Swiss watch brand Longines celebrated its 185th Anniversary in Beijing, commemorating a legacy of tradition, elegance and performance at a grand gala evening in the capital?s historic Imperial Ancestral Temple (Taimiao). Headlining the event was the official launch of the Record collection, the latest emblem of the brand?s watchmaking expertise, as well as the announcement of the new Chinese Brand Ambassador for Longines, Zhao Liying ? a leading star in the Chinese cinematic universe.

Announced at Baselworld 2017, the Record collection was the highlight of the celebrations, conveying a sense of timeless excellence unique to the Longines brand. With a powerful profile and advanced technical innovation, this landmark collection is symbolic of the brand?s commitment to timeless excellence. The entire series of automatic timepieces has been awarded a ?chronometer? distinction by the Swiss Official Chronometer Testing Institute (COSC). The models feature a single-crystal silicon balance spring with unique properties, ensuring the highest caliber of performance that can be achieved in a quality timepiece of today. The technical innovation of the Record collection will secure its place among Longines? most classic timepieces.
By presenting these new watches in the heart of Taimiao, one of Beijing?s most iconic and enduring dynastic vestiges, Walter von Känel, President of Longines, said, ?Tradition, elegance and performance, three values dear to Longines, are perfectly com...