Louis Erard is an extremely niche watch brand. Specializing in regulators, which borrow a time telling format that predates the watch itself, will have a tendency to narrow a brand?s appeal. But that?s exactly what?s kind of exciting about the brand: they have a niche, and within that niche they?re free to experiment and do a lot of interesting things that feel somewhat risky. Part of that strategy over the last few years has been to collaborate with well  known watchmakers and designers. Last year saw them drop a collaboration with none other than Vianney Halter, which was a smash hit last winter and immediately began trading at multiples of the original retail price.They?ve also partnered with noted designer Eric Giroud on a short run of watches, which also sold out and demand a premium on the secondary market. But for many in the community the most visible and well known collaboration Louis Erard has taken on has been the pair of regulators (one in black, the other white) that they made with Alain Silberstein. Silberstein is one of the true originals in the watch world, with an immediately identifiable design language rooted in Bauhaus but remaining completely his own thing, with bright primary colors and a playful, toy-like use of geometric shapes. Now Louis Erard and Silberstein have teamed up again, and the result is something much more than a designer?s aesthetic placed into the brand?s regulator format. 
What we have here is a three watch collection of S...