Mass-Market Mechanicals: Bulova Expands Surveyor, Sutton, Aerojet, and Marine Star Families
Bulova has recently made waves within the watch community for releasing a variety of interesting watches in the upper reaches of its long-established price range. Over the past few years, the brand’s entry-level pieces have largely taken a back seat, marketing-wise, to fascinating and higher-end models like the Oceanographer, Chronograph A ?Surfboard,? and Moon Watch, among others. However, Bulova now reasserts its commitment to its core mass-market price point with the latest updated models in four product families: Surveyor, Sutton, Aerojet, and Marine Star.
Bulova Surveyor
At the top of the handful of releases is the new Surveyor, which joins the brand?s Classic Collection and is positioned as a sportier-type dress watch, essentially geared as a timepiece for everyday wear. Bulova is launching two models this year, an all steel-toned model with a black dial, and a two-toned version with a white ?mother of pearl? dial.
Each watch uses a 42-mm case, drawing “cues from luxury designs,? whose features include an oyster-style bracelet, a mostly geometric silhouette, and a smooth bezel. The obvious draw on the dial is the open-heart aperture, which showcases the automatic Miyota Caliber 82SO, a standard movement among Bulova?s mass-market watches that beats at 21,600 vph and stores an approximately 42-hour power reserve. Pricing for the Surveyor ranges from $450 to 495.
Bulova Sutton
Behind the Surveyor is the Bulova Sutton, sporting...
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