Zurich based brand Maurice de Mauriac has added a new watch to their Chrono Modern collection inspired by their participation in the grueling North Cape Expedition. The 11 day expedition took a team to the northernmost point on the European continent, the tip of Norway, across the 71st parallel and into the Arctic circle. The task was undertaken by the Alpineracer team in a BMW E30 (with a Genesis GV70 coming along as a support vehicle), and Maurice de Mauriac created a special version of their toughest chronograph to mark the occasion. 

If you?re from a part of the world where there is significant snowfall in the winter, and you happen to also sometimes need to drive a car in those conditions, you know that even a few minutes on icey, snow covered roads in freezing weather can be anything from a nuisance to absolutely terrifying. It?s certainly not something I look forward to, and generally try to avoid when I have the opportunity to do so. Now imagine driving into increasingly more difficult and dangerous conditions for over a week. According to Maurice de Mauriac, the Alpineracer team experienced the requisite challenges with weather (hail, snow, and freezing rain, to start) and a handful of mechanical issues with the car, but ultimately they made it, and the photos that came out of the trip that you can see here are truly breathtaking. For participants (in both body and spirit) a watch connected to the journey feels like a fitting memento. 
The Chrono...