MB&F announced today the M.A.D.1 Green, a third edition of the M.A.D.1 wristwatch it first disclosed in June 2021 under a separate label, M.A.D.Editions. The stainless steel watch is limited to 1,500 pieces and available via a raffle system, as the brand expects a very high interest that far exceeds supply.

How it started

Not many creations can boast about being born as a scheme to say thank you. The driving force behind M.A.D.Editions was a certain frustration that most watch lovers could not afford a high-figure MB&F timepiece, including MB&F founder Maximilian Büsser?s own friends and family. M.A.D.Editions started as a side project to thank those supporters of MB&F who have played a major role in the success of the brand.
Already during the inception of MB&F, nearly two decades ago, Maximilian had an idea for a parallel watch brand at a more affordable price point. The project was a bit mad; at the time, his attention was naturally focused on MB&F, and he was not able to drum up enough funding to get it off the ground. The concept never left him, however, bubbling away in the back of his mind? until 2014, when the idea resurfaced. After several months of work, Max decided once again to put the prototype of what would later become the M.A.D.1 on the back burner ? until it came back again in 2020, at the beginning of the Covid pandemic, when the MB&F team spent countless hours in Zoom meetings, brainstorming on new projects.
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